Jinguanyuan held the 2014 "Taste of Life" new product launch conference


On July 17, 2014, Jinguanyuan Food (Fujian) Co., Ltd. grandly held the 2014 "Taste of Life" new product launch conference at Jinjiang Honor International Hotel. Following the launch of Jinguanyuan Lao Tan Niang soybean paste series, soy sauce, vinegar and cooking wine series last year, this time Lao Tan Niang "Three Bujia Fresh Soy Sauce", "Soy Sauce Cream", "Guifei Red Vinegar" and "Rose" were launched. There are more than 30 new products in the series such as "Vinegar", and the product packaging has also been improved, using convenient and affordable packaging, which is more suitable for consumer needs. ​

A total of more than 30 high-end new products were launched at this conference, including soy sauce, vinegar, cooking wine and other series. Among them, the Laotan stuffed soy sauce paste has a strong aroma, ruddy color and full flavor, and is suitable for cooking, seasoning, cold dishes, dipping and pickling; the Laotan stuffed vinegar series products are aged in earthenware jars, upgraded in taste, green and healthy; Concentrated Royal Rose Vinegar, fragrant and delicious, clear but not turbid, nourishing and refreshing. Garlic vinegar and sushi vinegar are delicious, moderately sweet and sour, sour but not astringent, and have a refreshing aftertaste, which made the tasters praise them. Laotan Niang cooking wine was also on display. This product removes fishy smell, relieves greasiness, adds fragrance and color, and is refreshing. ​

Wu Wenfu, chairman of Jinguanyuan Food (Fujian) Co., Ltd., said that Jinguanyuan adheres to the quality concept of "survival by quality and development by innovation", adheres to the quality concept of "delicious food one step ahead", unswervingly follows the brand line, and has never stopped innovating and developing. The pace of transcendence, operating with integrity, and repaying society with excellent quality have created an outstanding brand in China's condiment industry. Last year, Jinguanyuan launched a series of new products in Lao Tan Niang, which were deeply loved by consumers and won unanimous praise from dealers. The products sell well all over the country and are exported in large quantities. This year, Jinguanyuan once again launched a series of new products such as "Sanbujia Chuangxian Soy Sauce", "Soy Sauce Paste", "Guifei Red Vinegar" and "Rose Vinegar". It hopes to continue to win the hearts of consumers, lead the new seasoning trend and continue to write new books. Industry legend.

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